The Ultimate Creative CRM

Stop running your high-end creative business on a messy combination of generic spreadsheets, scattered calendar apps, and sticky notes. The PicPick Studio CRM is a purpose-built operational hub designed exclusively for the unique complexities of modern photography, videography, and creative studios.

Every feature is designed to bridge the gap between your creative deliverables and your backend business operations. By centralizing everything, you eliminate duplicate data entry, reduce administrative errors, and gain total visibility into your studio's health.

Intelligent Lead & Contact Pipeline

Never let a potential booking slip through the cracks. Track every inquiry from the initial contact to the final signed contract with a visual pipeline.

Categorize your database by shoot types (Wedding, Commercial, Portrait, Maternity) and track exactly where your leads are coming from—whether it's Instagram, organic website traffic, or word-of-mouth referrals.

• Custom Sales Stages: Move leads through Inquiry, Meeting, Proposal, Contract, Booked, or Lost.
• Growth Analytics: Automatically track 7-day and 30-day contact growth and conversion rates.
• Budget Tracking: Log expected budgets upfront to forecast potential studio revenue.

Complex Project & Event Logistics

Creative projects are rarely just a single date on a calendar. A modern wedding might span four days across five locations. PicPick handles this complexity through a Parent/Child hierarchy.

• Project Grouping: Create an overarching "Summer Wedding 2026" Project to hold global budgets, files, and client notes.
• Granular Events: Add individual scheduled events beneath the project (e.g., Sangeet, Ceremony, Reception), each with unique start/end times.
• Location Intelligence: Log specific location names, exact addresses, and exact latitude/longitude coordinates to ensure your crew never gets lost.
• Status Tracking: Track the lifecycle of every shoot (Scheduled > Confirmed > Shooted > Culling > Editing > Ready).

Advanced Crew & Roster Management

Managing a roster of freelance photographers, second shooters, drone pilots, and editors is difficult. PicPick turns your chaotic contact list into an organized, deployable workforce.

• Skill & Gear Profiling: Tag freelancers by skill level (Junior, Mid-Level, Senior, Expert) and log the exact equipment they own.
• Event-Specific Assignments: Assign crew to specific roles (e.g., Candid Photographer vs. Traditional Videographer) for individual events within a project.
• Targeted Instructions: Add private instructions for crew members (e.g., "Call time 6 AM, focus on wide venue shots").
• Payout Tracking: Set default day-rates, negotiate custom event rates, and track exactly who has been paid and whose payment is "Pending".

Global Task & Workflow Engine

Keep your post-production pipeline flowing smoothly. PicPick’s task engine allows you to create global studio tasks or link specific to-dos directly to a project or event.

• Priority & Status: Label tasks from Low to Urgent, and track them through states like Pending, In Progress, Blocked, or Completed.
• Time Tracking: Log the "Estimated Minutes" against the "Actual Minutes" to see if your editing workflows are profitable.
• Granular Assignments: Assign a task to a specific crew member (e.g., "Color grade ceremony") and tag relevant contacts (e.g., "Awaiting Bride's approval").
• Custom Categories: Create custom, color-coded task categories with icons to organize your studio's unique operations.

Enterprise Financial Controller

Your art is your passion, but your studio is a business. Take total control of your cash flow with a built-in financial suite that rivals dedicated accounting software.

• Dynamic Invoicing: Generate standard, proforma, recurring, or advance invoices. Apply fixed/percentage discounts, specify exact tax rates, and support multiple payment methods.
• Expense Logging: Log vendor costs, travel, marketing, and hardware expenses. Track bill dates vs. payment dates, and upload digital receipt URLs.
• Recurring Operations: Automate studio overhead tracking by setting up weekly, monthly, or yearly recurrence cycles for subscriptions and rent.
• True Profit Margins: By comparing advanced invoice totals against detailed crew payouts and itemized expenses, you finally know exactly how profitable every single shoot is.